Boston based · New York and Mumbai experience
Strategy minor · Marketing concentration
I am Aayat, a fifth-year Business Administration and Communication Studies student at Northeastern. My work sits between brand thinking and operational execution, shaped by roles at BCG, NARS, GQ India, and Northeastern.
Portfolio · 2026
01
Experience at a glance
My career experience shows how I work. My university journey shows how I lead and keep growing through contribution.
Professional
Roles across consulting and consumer brands.
2026 · Current
Boston Consulting Group
Boston
2025
NARS Cosmetics · Shiseido Americas
New York
2024
GQ India
Mumbai
University
Campus roles ordered from the most recent.
2026
Northeastern University
Academic distinction
2025
Northeastern University
Highest student honor
2025
D’Amore-McKim School of Business
Academic recognition
2025
Northeastern University
New York
2025
Generate · Sherman Center
Student venture ecosystem
2025
TEDxNortheasternU
Previously Social Media Coordinator
2025
WISE
Previously selected as a WISE mentee
2025
MEI Lab · Northeastern University
Research with Professor Maria Elena Villar
2024
National Communication Association
Communication honor society
2024
Northeastern University
Pre-college student support
2023 · Present
Northeastern University
CRLA Level I
2023
COMM1101
Supported more than 200 students
02
Selected work
My experience spans consulting and consumer marketing. Across both, I focus on thoughtful work that creates measurable impact.
Consulting · Operations
Boston Consulting Group
Supporting a global risk operations team by turning complex needs into clear, thoughtful execution.
Current work is represented at a high level to respect confidentiality.
Retail Marketing · Beauty
NARS Cosmetics
Coordinated 150+ item setups and 800+ retail assets across Sephora, Ulta, Nordstrom, Macy’s, Bloomingdale’s, and Kohl’s.
Retail launch support with cross-functional asset management
Social Strategy · Editorial
GQ India
Supported social and marketing strategy that increased engagement by 30% and reach by 12%. Work on Facebook Auto also raised sponsor leads by 47%.
Content strategy designed for audience and partnership growth
Venture Marketing · Leadership
Generate · Sherman Center
Directed marketing for a student venture program, strengthening how its teams communicated opportunities and community impact.
Brand storytelling built around student founders
03
Leadership · Campus
I care about building communities where people feel supported enough to find their voice and do brave work.
Generate · Sherman Center
Led marketing for the student venture ecosystem, from team development to newsletters and outreach.
TEDxNortheasternU
Shaped digital content and social storytelling for a student-led ideas platform.
Northeastern University
Supported students as a WISE mentor and peer tutor, alongside teaching assistance for COMM1101.
MEI Lab · Northeastern University
Contributed to research under Professor Maria Elena Villar, building confidence in rigorous inquiry and insight-led work.